OUR STRATEGIC PLAN
Goal 1
Become Canada’s leading workforce development brand
- Maintain a broad national profile
- Achieve and publicize high SROI based on evidence and independent evaluation
- Strengthen brand recognition among all stakeholders and the public
Goal 2
Achieve the broadest national impact serving as many underserved youth and adults across Canada as possible
- Continue national scaling of core program
- Seek program and operational efficiencies as the national program expands
- Support at least 11,000 alumni, providing 5 years of job placement retention, coaching, career laddering support, networking support and ongoing educational opportunities
- Continue testing programs for all age groups
- Expand organizational capacity to support planned growth
Goal 3
Integrate core values of Equity, Diversity and Inclusion (EDI) into programs, partnerships, staff, and governance
- Model diversity and inclusion throughout the Board and staff
- Collect, report and act upon EDI-focused program metrics
- Close the digital divide
Delivering on our Strategic Plan
- Our first bilingual site, and fifth national site, was launched in November 2022 in Québec
- Expanded to rural and remote communities by offering programs province-wide in Alberta, British Columbia, and Nova Scotia
- Expanded our age eligibility to serve individuals 18+
- Diversity and inclusion among the board and staff continue to be a priority to ensure organization reflects the communities we serve. 45% of our board identify as female, and 18% are Indigenous. 69% of our staff is female and gender diverse, 52% is racialized, 16% have disabilities, and 11% are from the LGBTQ2S+ community
- 98% of our staff completed new EDI training in 2022, built in partnership with Canadian Equity Consulting
- Undertaking a randomized-control trial in partnership with Blueprint to better understand how our programs affect and improve the lives of our participants
- Plan to serve 5,000 job-seekers a year by 2025
